Vietnam's Number 1 Coffee Brand!
The Highland region of Vietnam is one of the world's "top 10" best environments, combining the right altitudes, soils, natural drying conditions, and temperatures for producing the finest of gourmet coffees. Yet the region was not controlling its own destiny to produce these once sought-after coffees.
Coffee cultivation in Vietnam began in the 19th century under the French colonial rule. By the mid-1990s, Vietnam became one of the top three coffee producers in the world but prices were hugely influenced by world commodity markets.
Vietnamese-American entrepreneur Dang Le Nguyen Vu saw the future for producing gourmet coffee independent of world commodity markets and therefore launched Trung Nguyên, a coffee manufacturer and café chain. His method was straight-forward: follow the best possible growing and processing techniques to produce a world-class coffee, and carry it through all the way to the packaged product.
Today, Trung Nguyen is the most established, respected and successful producer of branded coffee in Vietnam. Trung Nguyen has won numerous prizes and titles for the entrepreneurial achievement of the company, its enlightened business practices, and the excellence of its products.
Trung Nguyen coffee growers have been certified by EUREPGAP and Utz Kapeh for "safe and sustainable" coffee growing practice. Trung Nguyen coffees are grown on smaller farms and using traditional sun-drying methods and natural processing. Their cultivation supports thriving villages where growers work under contract futures with guaranteed pricing for their products.
When you purchase Trung Nguyen coffees, you help preserve heirloom species of coffee and the biodiversity they provide. This protects against the dangerous popularly-held opinion that any one coffee species should be grown in monoculture around the world.
Trung Nguyen coffees using Arabica, Robusta, Chari (Excelsa), Catimor, Liberica and other diverse varieties preserve the unique flavors and robust nature of the coffee plant and help to create bean blends that are unique and simply broader and better in flavor than any single-source coffee can be. It's good for the future of coffee and its growers; it's delicious in your cup. Enjoy!
GROW THEIR OWN – By harvesting coffee bean from their own plantation in Vietnam’s Buon Ma Thuot Province and packing them in their own factories, Trung Nguyen are able to ensure the consistent quality of their coffee products.
GREEN – Trung Nguyen invest in sustainable and renewable agriculture. This allows them to produce some of the world’s most delicious coffees while caring for the environment.
INTERNATIONAL – Trung Nguyen established an international office in Singapore to share their coffee with the world. You can now find Trung Nguyen coffee products in more than 50 countries worldwide.
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