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Brand, Coffee, Vietnam -

The Highland region of Vietnam is one of the world's "top 10" best environments, combining the right altitudes, soils, natural drying conditions, and temperatures for producing the finest of gourmet coffees. Yet the region was not controlling its own destiny to produce these once sought-after coffees.   Coffee cultivation in Vietnam began in the 19th century under the French colonial rule. By the mid-1990s, Vietnam became one of the top three coffee producers in the world but prices were hugely influenced by world commodity markets. Vietnamese-American entrepreneur Dang Le Nguyen Vu saw the future for producing gourmet coffee independent of world...

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